Market research in practice a guide to the basics /
| Основен автор: | Hague, Paul N. |
|---|---|
| Автор-организации: | ebrary, Inc. |
| Други автори: | Hague, Nick, 1974-, Morgan, Carol-Ann, 1958- |
| Формат: | Електронен |
| Език: | English |
| Публикувано: |
London ; Sterling, VA :
Kogan Page,
2004.
|
| Серия: |
Market research in practice series.
|
| Предмети: | |
| Онлайн достъп: |
An electronic book accessible through the World Wide Web; click to view |
Съдържание:
- Introduction
- Market research design
- Desk research
- Focus groups
- Depth interviewing
- Observation
- Sampling and statistics
- Questionnaire design
- Face-to-face interviewing
- Telephone interviewing
- Self-completion questionnaires
- E-surveys
- Data analysis
- Reporting.