A short course in international marketing blunders mistakes made by companies that should have known better /
| Основен автор: | White, Michael, 1951- |
|---|---|
| Автор-организации: | ebrary, Inc. |
| Формат: | Електронен |
| Език: | English |
| Публикувано: |
Petaluma, CA :
World Trade Press,
c2009.
|
| Издание: | 3rd ed. |
| Серия: |
Short course in international trade series.
|
| Предмети: | |
| Онлайн достъп: |
An electronic book accessible through the World Wide Web; click to view |
| Физически характеристики: |
ix, 177 p. |
|---|---|
| Библиография: |
Includes bibliographical references (p. 181-182). Includes web resources. |