Managing in the global economy
| Основен автор: | Steers, Richard M. |
|---|---|
| Автор-организации: | ebrary, Inc. |
| Други автори: | Nardon, Luciara, 1972- |
| Формат: | Електронен |
| Език: | English |
| Публикувано: |
Armonk, N.Y. :
M.E. Sharpe,
c2006.
|
| Предмети: | |
| Онлайн достъп: |
An electronic book accessible through the World Wide Web; click to view |
Съдържание:
- Managing in the global economy : an introduction
- Challenges and prospects of globalization
- Economic foundations of global business
- National trade policy and competitive advantage
- Legal and political foundations of global business
- Economic integration and regional trading blocs
- Cultural foundations of global business
- Assessing cultural differences
- Organizing for global business
- Developing global business strategies
- Building global strategic alliances
- Strategies for international negotiation
- Staffing global operations
- Managing a competitive global workforce
- Managing total quality and employee involvement
- Managing multicultural teams
- Managing in the global economy : a field project.