Buy ology : how everything we believe about why we buy is wrong /
How much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds that we're bare...
| Основен автор: | Lindstrom, Martin, 1970- |
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| Формат: | Книга |
| Език: | English |
| Публикувано: |
London :
RH Business Books,
2009.
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| Предмети: |
| Провери в Paniza Library, AUBG | Сигнатура: |
HF5415.126 .L56 2009 |
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