Principles of marketing /
'Principles of Marketing' is organized around an innovative customer-value and customer-relationship framework.
| Основен автор: | Kotler, Philip. |
|---|---|
| Други автори: | Armstrong, Gary |
| Формат: | Книга |
| Език: | English |
| Публикувано: |
Upper Saddle River, N.J. :
Pearson/Prentice Hall,
c2008.
|
| Издание: | 12th ed. |
| Предмети: | |
| Онлайн достъп: |
Table of contents only Table of contents |
| Резюме: |
'Principles of Marketing' is organized around an innovative customer-value and customer-relationship framework. |
|---|---|
| Физически характеристики: |
xxxii, 599, [99] p. : ill. (chiefly col.) ; 29 cm. |
| Библиография: |
Includes bibliographical references (p. R-1-R-30) and indexes. |
| ISBN: |
9780132390026 (alk. paper) 0132390027 (alk. paper) 9780132389877 (Study guide) 0132389878 (Study guide) 9780132390033 (Instructor's manual/Video guide) 0132390035 (Instructor's manual/Video guide) 9780137128273 (pbk., International ed.) 0137128274 (pbk., International ed.) |