Strategy pure and simple : how winning CEOs outthink their competition /
| Основен автор: | Robert, Michel, 1941- |
|---|---|
| Формат: | Книга |
| Език: | English |
| Публикувано: |
New York :
McGraw-Hill,
c1993.
|
| Предмети: |
Съдържание:
- Fire, ready, aim : the best way to lose the game
- Coping with change
- The CEO's vision : the starting point of strategic thinking
- Determining the strategic heartbeat of the enterprise
- Determining the strategic capabilities of the business
- Articulating the business concept of the enterprise
- Corporate or business unit competition?
- Managing your competitor's strategy : the General Patton approach to competition
- Changing the rules of play
- The future of strategic success : market fragmentation versus market segmentation
- The dos and don'ts of strategic alliances
- CEOs talk about the strategic thinking process
- The logistics of the strategic thinking process
- Appendix: Is the stock market an obstacle to strategic decision making?