The entrepreneur's guide to starting a successful business /
| Основен автор: | Halloran, James W. |
|---|---|
| Формат: | Книга |
| Език: | English |
| Публикувано: |
New York :
McGraw-Hill,
c1992.
|
| Издание: | 2nd ed. |
| Предмети: |
Съдържание:
- The entrepreneur spirit
- On your mark, get set, go!
- The part-time entrepreneur
- Scanning the environment for opportunities
- Analyzing the market
- Location : where do you set up shop?
- Financing and organization : the money tree
- Designing the business : setting up shop
- The amazing consumer
- Advertising and promotion
- Salesmanship : Dale Carnegie, where are you?
- Pricing : how much is too much?
- Securing the proper personnel : how do you keep the key people?
- Cash flow : what do you do with all that money?
- Inventory control : having the right goods, at the right place, at the right time
- Managing your business : keeping on top of things
- Bookkeeping : it is not as bad as you think
- Taxes : the never-ending headache
- Computers in small business : the brains behind the organization?
- Insurance
- Expansion : expansionitis can be a fun disease
- The global entrepreneur
- Your business at one year old
- Retirement planning
- The problems of small businesses.