Global embrace : corporate challenges in a transnational world /
The emergence of transnational corporations is one of the most far-reaching and controversial transformations under way in the world today. Yet transnationals - often confused with the old-style multinationals they are rapidly displacing - are often barely understood, even by the people they most di...
| Основен автор: | Wendt, Henry. |
|---|---|
| Формат: | Книга |
| Език: | English |
| Публикувано: |
New York :
HarperBusiness,
1993.
|
| Издание: | 1st ed. |
| Предмети: | |
| Онлайн достъп: |
Table of contents |
Съдържание:
- Introduction: The Transnational Challenge
- Pt. 1. Global Imperative. Ch. 1. The Global Mall. Ch. 2. The Transnational Crossroads. Ch. 3. Under the Mushrooms
- Pt. 2. From Strategy to Structure. Ch. 4. The World Upside Down. Ch. 5. The Software of Business. Ch. 6. Melodious Architecture
- Pt. 3. Going Concerns. Ch. 7. Calling the Tune. Ch. 8. The Sovereign Company? Ch. 9. Tribes and Transnationals.