The Effect of information on consumer and market behavior /
| Автор-организация: | Carnegie-Mellon University., American Marketing Association. |
|---|---|
| Други автори: | Mitchell, Andrew A., 1939- |
| Формат: | Книга |
| Език: | English |
| Публикувано: |
Chicago :
American Marketing Association,
c1978.
|
| Серия: |
Proceedings series (American Marketing Association)
|
| Предмети: | |
| Подобни документи: |
Online version::
Effect of information on consumer and market behavior. |
| Описание на библ. документ: |
Proceedings of a workshop sponsored by Carnegie-Mellon University and the American Marketing Association, which was held at the university May 20-21, 1977. |
|---|---|
| Физически характеристики: |
ix, 112 p. : ill. ; 28 cm. |
| Библиография: |
Includes bibliographies. |
| ISBN: |
0877571031 9780877571032 |