The making of modern advertising /
| Основен автор: | Pope, Daniel, 1946- |
|---|---|
| Формат: | Книга |
| Език: | English |
| Публикувано: |
New York :
Basic Books,
c1983.
|
| Предмети: | |
| Подобни документи: |
Online version::
Making of modern advertising. |
Съдържание:
- Introduction: "The age of advertising"
- Industry's demand for advertising
- Advertising's effects on industry
- The agencies of persuasion
- The ethic of persuasion
- The messages of persuasion
- Advertising today: the era of market segmentation.