Principles of marketing /
| Основен автор: | Kotler, Philip. |
|---|---|
| Други автори: | Armstrong, Gary |
| Формат: | Софтуер |
| Език: | English |
| Публикувано: |
Upper Saddle River, N.J. :
Prentice Hall,
c1999 [i.e. 1998].
|
| Издание: | 8th ed. |
| Серия: |
Prentice-Hall series in marketing.
|
| Предмети: |
| Физически характеристики: |
xviii, 635, [54] p. : col. ill. ; 29 cm. + 1 computer laser optical disc (4 3/4 in.). CD-ROM is available at Circulation Desk under call number. |
|---|---|
| Формат: |
System requirements: IBM PC-compatible computer; 486-66 MHz processor; 16 MB RAM; Windows 95 or Windows NT; QuickTime 3.0 or better; 256 color VGA monitor; 16-bit sound card and speakers; double-speed cd-rom drive. |
| Библиография: |
Includes bibliographical references and indexes. |
| ISBN: |
0139570020 9780139570025 |