The duping of the American voter : dishonesty and deception in presidential television advertising /
| Основен автор: | Spero, Robert. |
|---|---|
| Формат: | Книга |
| Език: | English |
| Публикувано: |
New York :
Lippincott & Crowell,
c1980.
|
| Издание: | 1st ed. |
| Предмети: |
Съдържание:
- 1. The arrogance and the danger of political advertising : deception and distortion in the campaigns of Carter and Ford
- 2. The first misleading presidential campaign commercial : Ike as a TV trailblazer
- 3. The 1960 campagin : a commercial footnote
- 4. The masking of a quagmire : how Lyndon Johnson decieved the little girl and her daisy
- 5. The making of a straw man, 1964 : Barry Goldwater: Lyndon Johnson's secret image
- 6. The unselling of the president, 1968 : how Hubert Humphrey's fatal advertising strategy put Richard Nixon over the top
- 7. Inside the November Group, 1972 : The White House starts a private advertising agency, and the dance of the leaders goes on
- 8. Honest Jimmy vs. Honest Jerry, 1976 : a campaign as American as apple pie, motherhood, and Machiavelli
- 9. Should political advertising be banned? : the rights of politicians vs. the rights of voters
- 10. Breaking the back of the political commercial : without you there is no deception.