Leveraging corporate responsibility : the stakeholder route to maximizing business and social value /
"The corporate social and environmental responsibility movement, known more generally as corporate responsibility (CR), shows little sign of waning. Almost all large corporations now run some form of corporate responsibility program. Despite this widespread belief that CR can simultaneously imp...
| Основен автор: | Bhattacharya, C. B. |
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| Други автори: | Sen, Sankar, 1936-, Korschun, Daniel. |
| Формат: | Книга |
| Език: | English |
| Публикувано: |
Cambridge ; New York :
Cambridge University Press,
2011.
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| Предмети: | |
| Онлайн достъп: |
Cover image |
Съдържание:
- Machine generated contents note: List of figures; List of tables; List of exhibits; 1. The long and winding road to CR value; Part I. Deconstructing CR Value: 2. Viewing stakeholders as individuals; 3. How stakeholders respond to CR; Part II. Inside the Mind of the Stakeholder: 4. What stakeholders see and hear; 5. The psychological engine that drives CR reactions; 6. How context influences the process; Part III. Putting Insight into Action: 7. Co-creating CR strategy; 8. Communicating CR strategy; 9. Calibrating CR strategy; 10. Putting the framework to work; 11. Conclusion: the long and winding road revisited; Appendix: our research program.