Enterprise-wide strategic management : achieving sustainable success through leadership, strategies, and value creation /
"In today's highly competitive and dynamic business environments, corporations can no longer afford to rely on the static strategic management constructs of the past. Enterprise-wide Strategic Management is a leading-edge work that shows how business leaders can take better advantage of th...
| Основен автор: | Rainey, David L., 1946- |
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| Формат: | Книга |
| Език: | English |
| Публикувано: |
Cambridge, UK ; New York :
Cambridge University Press,
2010.
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| Предмети: | |
| Онлайн достъп: |
Cover image |
Съдържание:
- Machine generated contents note: List of figures; List of tables; List of boxes; List of abbreviations; Introduction; Part I. Context: Laying the Foundation and the Underpinnings of ESM: 1. Enterprise-wide strategic management: underpinning and context; 2. Strategic management: historical aspects and contemporary perspectives; 3. Enterprise-wide strategic leadership: creating value and sustainable success; 4. The business environment: a global perspective on leading change; 5. Market spaces: the intersection of the economic and business forces; Part II. Constructs: Strategic Management Process and Essential Elements: 6. Strategic management framework and strategic analysis; 7. Strategic management: strategic formulation - options, mission statements and objectives; 8. Strategy formulation - business strategies and action plans; 9. Strategic implementation and execution; 10. Reflections and concluding comments; Index.