Business model generation : a handbook for visionaries, game changers, and challengers /
Offers tools and techniques to systematically understand, design, and implement new business models and renovate and rework old models.
| Основен автор: | Osterwalder, Alexander. |
|---|---|
| Други автори: | Pigneur, Yves., Clark, Tim, 1956- |
| Формат: | Книга |
| Език: | English |
| Публикувано: |
Hoboken, NJ :
Wiley,
c2010.
|
| Предмети: |
Съдържание:
- 1: Canvas
- Definition of a business model
- The 9 building blocks
- The business model canvas
- 2: Patterns
- Unbundling business models
- The long tail
- Multi-sided platforms
- FREE as a business model
- Open business models
- 3: Design
- Customer insights
- Ideation
- Visual thinking
- Prototyping
- Storytelling
- Scenarios
- 4: Strategy
- Business model environment
- Evaluating business models
- Business model perspective on blue ocean strategy
- Managing multiple business models
- 5: Process
- Business model design process.