The 21st century media (r)evolution : emergent communication practices /
"The emergence of 'new media' and social media is widely discussed in contemporary society. However, media and public communication are mostly analyzed within particular theoretical frameworks and within specific disciplinary fields. Such approaches have created polarized views on med...
| Основен автор: | Macnamara, Jim. |
|---|---|
| Формат: | Книга |
| Език: | English |
| Публикувано: |
New York :
Peter Lang,
c2010.
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| Предмети: | |
| Онлайн достъп: |
Table of contents |
Съдържание:
- Introduction
- The new mediaspeak : media language and terminology today
- Understanding the mediascape : philosophies and theories of emergent media
- Sorting myths and cyberbole from trends and tipping points
- The future of community and culture
- The future of mediated politics
- The future of journalism
- The future of advertising
- Future media business models
- The future of public relations
- The future for organizations and business.