Ethical marketing and the new consumer
Ethical marketing isn't just about environmentalism, it's far bigger than that. This book challenges a lot of conventional thinking and introduces you to a wider range of ethics and the many types of ethical consumers. --from publisher description.
| Основен автор: | Arnold, Chris. |
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| Автор-организации: | ebrary, Inc. |
| Формат: | Електронен |
| Език: | English |
| Публикувано: |
Chichester, U.K. :
Wiley,
2009.
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| Предмети: | |
| Онлайн достъп: |
An electronic book accessible through the World Wide Web; click to view |
| Онлайн достъп от Библиотека ”Паница” на Американския университет в България: |
An electronic book accessible through the World Wide Web; click to view |
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| Провери в Paniza Library, AUBG | Сигнатура: |
HF5415 .A743 2009eb |
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