The economics and financing of media companies
| Основен автор: | Picard, Robert G. |
|---|---|
| Автор-организации: | ebrary, Inc. |
| Формат: | Електронен |
| Език: | English |
| Публикувано: |
New York :
Fordham University Press,
2011.
|
| Издание: | 2nd ed. |
| Предмети: | |
| Онлайн достъп: |
An electronic book accessible through the World Wide Web; click to view |
Съдържание:
- Media firms as economic and business entities
- Business models, workflows, and value chains in media firms
- Distribution and retail sales of media
- economic forces affecting media
- The influence of the general economy on media
- Audiences and consumers
- Media, advertisers, and advertising
- Competition in media markets
- Concepts in media financing and financial management
- Capital markets and media firms
- The development of large media companies
- Trade and globalization in media products and services
- Indicators of financial and economic health of media firms.