Good company : business success in the worthiness era /
We are fed up with the greed of Goldman Sachs, sickened by BP's pollution, tired of tainted food, tightfisted employers, and phony "corporate social responsibility." In this book the author, a noted economist and human capital expert, together with a multidisciplinary team, show that...
| Други автори: | Bassi, Laurie J. 1954- |
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| Формат: | Книга |
| Език: | English |
| Публикувано: |
San Francisco, CA :
Berrett-Koehler Publishers,
c2011.
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| Издание: | 1st ed. |
| Предмети: |
| Резюме: |
We are fed up with the greed of Goldman Sachs, sickened by BP's pollution, tired of tainted food, tightfisted employers, and phony "corporate social responsibility." In this book the author, a noted economist and human capital expert, together with a multidisciplinary team, show that we have entered a new era in which good corporate behavior is no longer optional, it is the new imperative for success, and they have the data to prove it. Their Good Company Index ranking of the Fortune 100 takes the belief in the bottom-line benefits of good behavior out of the realm of faith and into the realm of facts. As a result of a convergence of social, economic, and political forces, ranging from the explosion of online information sharing to the emergence of the ethical consumer, the arrival of civic minded Millennials, and the rapid expansion of the green market, we are in a new era, which they dub 'the Worthiness Era.' To succeed, businesses must now prove to consumers, employees, and investors that they have earned their respect and that they are good company. UsIng publicly available information as well as original research, the authors have the information to prove that good behavior is good business. They have compiled a groundbreaking 'Good Company Index' that directly ties business results to stakeholder relationships; the Index evaluates each of the Fortune 100 companies as an employer, seller, and steward and then gives it a final grade. Overall, companies in the same industry with higher rankings on the index consistently outperform their competitors. Using a host of real world examples the authors carefully explain each aspect of corporate worthiness, offering companies a guide to what it now takes to win customer loyalty. This book shows that good corporate behavior is no longer a question of ethics or virtue, it is a matter of survival. |
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| Физически характеристики: |
xii, 279 p. ; 25 cm. |
| Библиография: |
Includes bibliographical references (p. 215-218) and index. |
| ISBN: |
9781609940614 (hbk. : acid-free paper) 160994061X (hbk. : acid-free paper) |