Consumer-brand relationships : insights for theory and practice /
"The creation and management of customer relationships is fundamental to the practice of marketing. Marketers have long maintained a keen interest in relationships: what they are, why they are formed, what effects they have on consumers and the marketplace, how they can be measured and when and...
| Други автори: | Fetscherin, Marc. |
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| Формат: | Книга |
| Език: | English |
| Публикувано: |
London ; New York :
Routledge,
2012.
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| Предмети: |
| Провери в Paniza Library, AUBG | Сигнатура: |
HF5415.5 .C662 2012 |
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