Beating Japan : how hundreds of American companies are beating Japan now--and what your company can learn from their strategies and successes /
| Основен автор: | McInerney, Francis. |
|---|---|
| Други автори: | White, Sean. |
| Формат: | Книга |
| Език: | English |
| Публикувано: |
New York :
Talley Books/Dutton,
1993.
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| Предмети: | |
| Подобни документи: |
Online version::
Beating Japan. |
Съдържание:
- Introduction: Cracks in the Facade: The Japanese Monolith Meets the 1990s
- 1. Facing the Threat: Competing Head-on with Japan
- 2. The Information Technology Fiasco: Japan's Export Failure
- 3. Jack of All Trades and Master of None: Fatal Flaw No. 1: Everything to Everyone
- 4. When Tokyo Calls the Shots, Japan Comes First: Fatal Flaw No. 2: The Neglected Customer
- 5. Ship and Forget: Fatal Flaw No. 3: Customer No-Contact
- 6. Pumping Iron: Fatal Flaw No. 4: Japan's Technostrategy
- 7. Disintegrate Yourself: Counterstrategy No. 1: Do What You Do Best
- 8. Decentralize Yourself: Counterstrategy No. 2: Abandon Headquarters
- 9. Maximize Customer Contact: Counterstrategy No. 3: Make Everyone Sell
- 10. Sell Peace of Mind: Counterstrategy No. 4: Let Customers Set Your Goals
- 11. Japan's Wish List for the Year 2000
- 12. Building the Customer-Driven Organization
- 13. America's Biggest Threat Is Not from Japan
- 14. Japan Tomorrow: The Big Green Tsunami
- Appendix: Japan's Technologies Share.