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The wide lens : a new strategy for innovation /

Argues that most business projects fail because their success depends on unanticipated external innovations while revealing the logic of "innovation ecosystems" that can be established to dramatically improve odds of success.

Основен автор: Adner, Ron.
Формат: Книга
Език: English
Публикувано: New York : Portfolio/Penguin, 2012.
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