Principles of marketing /
'Principles of Marketing' is organized around a customer-value and customer-relationship framework. Among the learning aids in the book are: concept previews; marketing stories; concept and key term reviews; discussions on applying concepts; exercises on using technology in marketing; and...
| Основен автор: | Kotler, Philip, 1931- |
|---|---|
| Други автори: | Armstrong, Gary |
| Формат: | Книга |
| Език: | English |
| Публикувано: |
Upper Saddle River, N.J. ; London :
Pearson Education,
c2010.
|
| Издание: | 13th ed., Global ed. |
| Предмети: |
| Резюме: |
'Principles of Marketing' is organized around a customer-value and customer-relationship framework. Among the learning aids in the book are: concept previews; marketing stories; concept and key term reviews; discussions on applying concepts; exercises on using technology in marketing; and situations on ethics. |
|---|---|
| Описание на библ. документ: |
Previous ed.: Upper Saddle River, N.J. : Pearson Prentice Hall, 2008. "The Global edition has been edited to include enhancements making it more relevant to students outside the United States."--P. [4] of cover. |
| Физически характеристики: |
1 v. (various pagings) : ill. (chiefly col.) ; 28 cm. |
| Библиография: |
Includes bibliographical references and index. |
| ISBN: |
9780137006694 (pbk.) 0137006691 (pbk.) |