McQuail's mass communication theory /
| Основен автор: | McQuail, Denis. |
|---|---|
| Формат: | Книга |
| Език: | English |
| Публикувано: |
London ; Thousand Oaks, Calif. :
Sage Publications,
c2011.
Thousand Oaks, CA : c2010. |
| Издание: | 6th ed. |
| Предмети: |
Съдържание:
- Part 1: Preliminaries. Introduction to the book ; The rise of mass media
- Part 2: Theories. Concepts and models for mass communication ; Theory of media and society ; Mass communication and culture ; New media - new theory? ; Normative theory of media and society
- Part 3: Structures. Media structure and performance : principles and accountability ; Media economics and governance ; Global mass communication
- Part 4: Organizations. The media organization : pressures and demands ; The production of media culture
- Part 5: Content. Media content : issues, concepts and methods of analysis ; Media genres and texts
- Part 6: Audiences. Audience theory and research traditions ; Audience formation and experience
- Part 7: Effects. Processes and models of media effects ; Social-cultural effects ; News, public opinion and political communication
- Epilogue. The future of mass communication
- Glossary.