Dictionary of marketing research /
| Основен автор: | Van Minden, Jack J. R. |
|---|---|
| Формат: | Книга |
| Език: | English |
| Публикувано: |
Chicago :
St. James Press,
c1987.
|
| Предмети: | |
| Подобни документи: |
Online version::
Dictionary of marketing research. |
Съдържание:
- Marketing and media
- Ancillary sciences
- Psychology
- Statistics
- Research methodology and theory
- Research practice
- Types of research
- Appendices: Checklist for marketing researchers. Code of conduct of the Industrial Marketing Research Association and the Marketing Research Society (U.K.). ICC/E.S.O.M.A.R. international code of marketing and social research practice. The AMA marketing research code of ethics.