Harvard business review : on management.
Abstract: Business school teachings and business practices are presented for managers and would-be managers wishing to improve their skills and understand their roles. Management philosophies and strategies gleaned from 25 years of articles in the Harvard Business Review are included. Ideas and meth...
| Формат: | Книга |
|---|---|
| Език: | English |
| Публикувано: |
New York :
Harper & Row,
c1975.
|
| Издание: | 1st ed. |
| Предмети: | |
| Подобни документи: |
Online version::
Harvard business review--on management. |
| Резюме: |
Abstract: Business school teachings and business practices are presented for managers and would-be managers wishing to improve their skills and understand their roles. Management philosophies and strategies gleaned from 25 years of articles in the Harvard Business Review are included. Ideas and methods judged unlikely to become obsolete are discussed. Corporate planning, motivating the sales force, marketing and grass roots market research are addressed, as are topics such as coping with resistance to change and prejudice. |
|---|---|
| Описание на библ. документ: |
Articles originally published in the Harvard business review during the past 25 years. Includes index. |
| Физически характеристики: |
vii, 751 p. : ill. ; 24 cm. |
| Библиография: |
Bibliography: p. [715]-726. |
| ISBN: |
0060117699 9780060117696 |