Creativity and advertising : affect, events and process /
| Основен автор: | McStay, Andrew, 1975- |
|---|---|
| Формат: | Книга |
| Език: | English |
| Публикувано: |
Abingdon, Oxon :
Routledge,
2013.
|
| Предмети: |
Съдържание:
- 1. Introduction
- 2. Strangely revealing
- 3. The poetics of advertising
- 4. A playful combinations
- 5. Sensational dimensions
- 6. I'm with stupid : vivid living, transgression and dirt
- 7. Creativity and the counter-enlightenment
- 8. Embodying culture
- 9. Concrescence and the unfashionably new
- 10. Excessive media
- 11. Conclusions