Contemporary advertising /
| Основен автор: | Arens, William F. |
|---|---|
| Други автори: | Bovee, Courtland L., Whidden, Jack J. |
| Формат: | Книга |
| Език: | English |
| Публикувано: |
Burr Ridge, Ill. :
Irwin,
c1994.
|
| Издание: | 5th ed. |
| Серия: |
Irwin series in marketing.
|
| Предмети: |
Съдържание:
- Advertising perspectives
- Developing marketing and advertising strategies
- Creating advertisements and commercials
- Advertising media
- Integrated marketing communications.