Winning at new products : creating value through innovation /
"For more than two decades, Winning at New Products has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert Cooper demonstrates why consistent product development is so vital to corporate growth and how to maximize your chances of success.&q...
| Основен автор: | Cooper, Robert G. 1943- |
|---|---|
| Формат: | Книга |
| Език: | English |
| Публикувано: |
New York :
Basic Books,
c2011.
|
| Издание: | 4th ed. |
| Предмети: |
| Резюме: |
"For more than two decades, Winning at New Products has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert Cooper demonstrates why consistent product development is so vital to corporate growth and how to maximize your chances of success."--P. [4] of cover. |
|---|---|
| Физически характеристики: |
xv, 391 p. : ill. ; 24 cm. |
| Библиография: |
Includes bibliographical references and index. |
| ISBN: |
9780465025787 (pbk. : alk. paper) 0465025781 (pbk. : alk. paper) 9780465025848 (e-book : alk. paper) 0465025846 (e-book : alk. paper) |