Information campaigns : balancing social values and social change /
| Други автори: | Salmon, Charles T. |
|---|---|
| Формат: | Книга |
| Език: | English |
| Публикувано: |
Newbury Park, Calif. :
Sage Publications,
c1989.
|
| Серия: |
Sage annual reviews of communication research ;
v. 18. |
| Предмети: | |
| Онлайн достъп: |
Publisher description Table of contents only Inhaltsverzeichnis |
| Подобни документи: |
Online version::
Information campaigns. |
Съдържание:
- Part 1: Campaign and social structure
- Campaigns for social "improvement": an overview of values, rationales, and impacts / Charles T. Salmon
- Community power and leadership analysis in lifestyle campaigns / John R. Finnegan, Jr., Neil Bracht and K. Viswanath
- Family planning, abortion and AIDS: sexuality and communication campaigns / Jane D. Brown, Cynthia S. Waszak and Kim Walsh Childers
- The knowledge-behavior gap in public information campaigns: a development communication view / Robert Hornik
- Media coverage and social movements / Clarice N. Olien, Phillip J. Tichenor and George A. Donohue
- Information and power: toward a critical theory of information campaigns / Lana F. Rakow
- Campaigns, change and culture: on the polluting potential of persuasion / Richard W. Pollay
- Part 2: The campaign process
- Publics, audiences and market segments: segmentation principles for campaigns / James E. Grunig
- Message strategies for information campaigns: a social psychological analysis / Patricia G. Devine and Edward R. Hirt
- Strategies and tactics in political campaigns / Garrett J. O'Keefe
- Estimating the magnitude of threats to validity of information campaign effects / Steven H. Chaffee, Connie Roser and June Flora.