Small business : planning and management /
| Основен автор: | Kuehl, Charles R. |
|---|---|
| Други автори: | Lambing, Peggy A. |
| Формат: | Книга |
| Език: | English |
| Публикувано: |
Fort Worth :
Dryden Press,
c1994.
|
| Издание: | 3rd ed. |
| Серия: |
Dryden Press series in management.
|
| Предмети: |
Съдържание:
- Small business and the entrepreneur
- Small business in the United States
- Planning a new business
- Taking over an existing business
- Buying a franchise
- Start-up issues
- Start-up costs
- Sources of financing
- Forms of ownership and legal considerations
- The site
- The marketing function
- Pricing
- Advertising
- Managing the business
- Financial management
- Cash flow
- Contemporary issues
- Business ethics
- Exporting and importing
- Insurance
- Computers.