English in marketing international communication strategies in small and medium-sized enterprises /
| Основен автор: | Sternkopf, Sylva-Michèle. |
|---|---|
| Автор-организации: | ebrary, Inc. |
| Формат: | Електронен |
| Език: | English German |
| Публикувано: |
Berlin :
Frank & Timme,
2005.
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| Предмети: | |
| Онлайн достъп: |
An electronic book accessible through the World Wide Web; click to view |
Съдържание:
- pt. I. Discourse analysis of marketing communications
- pt. II. Semiotic and linguistic analysis of promotional literature
- pt. III. Merging results.