Creative strategy in advertising /
"Creative Strategy in Advertising, International Edition" provides everything you need to be successful as an advertising professional, proceeding through the creative process step by step, from the creative person, to strategy and problem solving.
| Основен автор: | Drewniany, Bonnie L. |
|---|---|
| Други автори: | Jewler, A. Jerome. |
| Формат: | Книга |
| Език: | English |
| Публикувано: |
Boston, Mass. :
Wadsworth Cengage Learning,
2011.
|
| Издание: | 10th ed. |
| Предмети: |
| Провери в Paniza Library, AUBG | Сигнатура: |
HF5825 .D74 2011 |
|---|