Public relations /
| Основен автор: | Bernays, Edward L., 1891-1995. |
|---|---|
| Формат: | Книга |
| Език: | English |
| Публикувано: |
Norman :
University of Oklahoma Press,
[1952].
|
| Издание: | [1st ed.] |
| Предмети: |
Съдържание:
- The growth of public relations
- Public relations today
- Why public relations knowledge is vital today
- Origins of public relations
- From the Dark Ages to the modern world
- American public relations from 1600 to 1800
- The public relations of expansion, 1800-65
- "The public be damned," 1865-1900
- "The public be informed," 1900-19
- The rise of a new profession, 1919-29
- Public relations comes of age, 1929-41
- The era of integration, 1941-51
- The ideal public relations man
- Extent of today's public relations
- Public relations in action
- The engineering of consent
- Typical action blueprint for public relations activity
- Achieving goals through the education of the public
- A typical survey finding : America looks at nursing
- Public relations for a profession : a better deal for nurses
- The truth about house magazines : fifty million readers can't be wrong
- Salesmanship and the public relations approach : hidden markets in the human personality
- Public relations in the theatrical world : the crisis in the American theater and some possible solutions
- Direct mail : a challenge to research in humanics
- Advertising is behind the times : culturally
- A different kind of poll : preview of American public opinion
- Attitude polls : servants or masters?
- Public relations for public education
- Public relations for higher education
- The importance of public opinion in economic mobilization
- Public relations and Anglo-American co-operation : how can the Americans and the British understand each other?
- Public relations as aid to ethnic harmony : Hawaii : the almost perfect state
- Human relations : the way to labor-management adjustments
- An educational program for unions
- How American business can sell the American way of life to the American people.