The play theory of mass communication /
| Основен автор: | Stephenson, William, 1902-1989. |
|---|---|
| Формат: | Книга |
| Език: | English |
| Публикувано: |
Chicago :
University of Chicago Press,
[1967]
|
| Предмети: | |
| Подобни документи: |
Online version::
Play theory of mass communication. Online version:: Play theory of mass communication. |
Съдържание:
- Two new theories of mass communication research
- Methodology for a theory of mass communication
- Principles concerning audiences
- Play theory
- Reduction of international tensions
- Theory of social character
- National character and charismatic leadership
- Democratic truth
- How nations see each other
- Happy alienated worker
- Ludenic theory of newsreading
- Khrushchev's visit to the United States
- Army-McCarthy hearings
- Study of wants and needs
- Play theory of mass communication broadly considered.