Effective public relations /
| Основен автор: | Cutlip, Scott M. |
|---|---|
| Други автори: | Center, Allen H., Broom, Glen M. |
| Формат: | Книга |
| Език: | English |
| Публикувано: |
Englewood Cliffs, N.J. :
Prentice-Hall,
c1985.
|
| Издание: | 6th ed. |
| Предмети: | |
| Онлайн достъп: |
Inhaltsverzeichnis |
| Подобни документи: |
Online version::
Effective public relations. |
Съдържание:
- Concept, Practitioners, Context, and Origins
- Introduction to Contemporary Public Relations
- Objectives
- Evolution of the Concept
- Defining the Concept in Practice
- Confusion with Marketing
- Parts of the Function
- Publicity
- Advertising
- Press Agentry
- Public Affairs
- Issues Management
- Lobbying
- Investor Relations
- Development
- Confusion of Terms
- Toward Recognition and Maturity
- Practitioners of Public Relations
- Objectives
- Number and Distribution
- Where They Work
- The New Majority: Women
- Education and Preparation
- Salaries
- Work Assignments
- Roles
- Communication Technician
- Expert Prescriber
- Communication Facilitator
- Problem-Solving Facilitator
- What Roles Research Tells Us
- Technicians Versus Managers
- Environmental Influences
- Scanning and Evaluation
- The Glass Ceiling
- Minorities
- Professionalism
- Requirements for Success
- Organizational Settings
- Objectives
- Origins within Organizations
- Establishing a Public Relations Department
- Retaining Outside Counsel
- Public Relations Starts with Top Management
- Staff Role
- Role in Decision Making
- The Internal Department
- The Department's Advantages
- The Department's Disadvantages
- Titles and Reporting Relationships
- Working with Other Departments
- Marketing
- Legal Counsel
- Human Resources
- The Outside Counseling Firm
- Public Relations Firms
- Advertising Agency Ownership
- Specialization
- Reasons for Retaining Outside Counsel.