The news media : what makes them tick? /
| Основен автор: | Hulteng, John L., 1921- |
|---|---|
| Формат: | Книга |
| Език: | English |
| Публикувано: |
Englewood Cliffs, N.J. :
Prentice-Hall,
1979.
|
| Серия: |
Prentice-Hall perspectives in mass communication series.
|
| Предмети: | |
| Подобни документи: |
Online version::
News media. |
Съдържание:
- Section 1: The media and the bottom line
- A sine qua non
- Media and advertisers
- The role of ownership
- Section 2: Newspeople and news sources
- Tugs and tensions within
- The biggest beat: government
- Other sources, other problems
- Section 3: The media and their consumers
- What media consumers need and want
- How well are media consumers served?
- Media-consumer interaction
- Section 4: The media and accountability
- Conclusion.