Yes! 50 scientifically proven ways to be persuasive /
Presents dozens of surprising discoveries from the science of persuasion in short, insightful chapters that you can apply immediately to become a more effective persuader.
| Основен автор: | Goldstein, Noah J. |
|---|---|
| Други автори: | Martin, Steve J., Cialdini, Robert B. |
| Формат: | Книга |
| Език: | English |
| Публикувано: |
New York :
Free Press,
2010.
|
| Издание: | 1st Free Press Trade pbk. ed. |
| Предмети: |
Съдържание:
- Preface
- Introduction
- How can inconveniencing your audience increase your persuasiveness?
- What shifts the bandwagon effect into another gear?
- What common mistake causes messages to self-destruct?
- When persuasion might backfire, how do you avoid the magnetic middle?
- When does offering people more make them want less?
- When does a bonus become an onus?
- How can a new superior product mean more sales of an inferior one?
- Does fear persuade or does it paralyze?
- What can chess teach us about making persuasive moves?
- Which office item can make your influence stick?
- Why should restaurants ditch their baskets of mints?
- What's the pull of having no strings attached?
- Do favors behave like bread or like wine?
- How can one small step help your influence take a giant leap?
- How can you become a Jedi master of persuasion?
- How can a simple question drastically increase support for you and your ideas?
- What is the active ingredient in lasting commitments?
- How can you fight consistency with consistency?
- What persuasion tip can you borrow from Benjamin Franklin?
- When can asking for a little go a long way?
- Start low or start high? Which will make people buy?
- How can we show off what we know without being labeled a show-off?
- What's the hidden danger of being the brightest person in the room?
- Who is the better persuader? Devil's advocate or true dissenter?
- When can the right way be the wrong way?50500
- What's the best way to turn a weakness into strength?
- Which faults unlock people's vaults?
- When is it right to admit that you were wrong?
- How can similarities make a difference?
- When is your name your game?
- What tips should we take from those who get them?
- What kind of smile can make the world smile back?
- When is a loser a winner?
- What can you gain from loss?
- Which single word will strengthen your persuasion attempts?
- When might asking for the reasons be a mistake?
- How can the simplicity of a name make it appear more valuable?
- How can rhyme make your influence climb?
- What can batting practice tell us about persuasion?
- How can you get a head start in the quest for loyalty?
- What can a box of crayons teach us about persuasion?
- How can you package yourmessage to ensure it keeps going, and going, and going?
- What object can persuade people to reflect on their values?
- Does being sad make your negotiations bad?
- What can make people believe everything they read?
- Are trimeth labs boosting your influence?
- How can technology impede persuasive progress?
- How do you get to yes in any language?
- How can you avoid driving your cross-cultural influence into the rough?
- When does letting the call go to voicemail cause a hang-up in your influence?
- Epilogue
- Appendix:
- Feedback from those who've used the methods
- Notes
- Acknowledgments
- Index.