Hooked : how to build habit-forming products /
Основен автор: | Eyal, Nir. |
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Формат: | Книга |
Език: | English |
Публикувано: |
New York :
Portfolio/Penguin,
2014.
|
Предмети: |
Съдържание:
- The habit zone
- Trigger
- Action
- Variable reward
- Investment
- What are you going to do with this?
- Case study : the bible app
- Habit testing and where to look for habit-forming opportunities.