The innovator's hypothesis : how cheap experiments are worth more than good ideas /
| Основен автор: | Schrage, Michael. |
|---|---|
| Формат: | Книга |
| Език: | English |
| Публикувано: |
Cambridge, Massachusetts :
The MIT Press,
[2014]
|
| Предмети: |
Съдържание:
- Preface
- THE INNOVATOR'S HYPOTHESIS
- The innovator's vision
- What is a business hypothesis? What are business experiments?
- THE INNOVATOR'S FOCUS
- Ideas are the enemy
- Simple, fast, cheap, smart, lean, important
- The fundamental value innovation: stealing from Warren Buffet
- Investing in experiments
- THE INNOVATOR'S PORTFOLIO
- Blockbusted: a case study in experimental frustration and failure
- Exploring and exploiting experimentation: the 5x5x5 approach
- The 5x5 portfolio : three real world examples
- Key steps to the 5x5
- THE INNOVATOR'S CULTURE
- Crafting great business experiments: three examples
- A guide for x-teams
- What makes "hypothesis" so hard?
- Q & A
- EXPLORING THE 5X5 EXPONENTIAL FUTURE
- Experimenting with experimentation
- Appendix: The innovator's hypothesis math
- Bibliographic essay
- Index.