Customer innovation : customer-centric strategy for enduring growth /
"A new set of organisations have discovered a new formula. They combine customer centricity with innovative power. These organisations have created a completely outside-in approach to the market. They are not driven by what they're good at. They start with the market and design their strat...
Пълно описание
| Основен автор: |
Debruyne, Marion. |
| Формат: |
Книга
|
| Език: |
English
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| Публикувано: |
London ; Philadelphia :
Kogan Page,
2015.
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| Предмети: |
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