Cool : how the brain's hidden quest for cool drives our economy and shapes our world /
"A bold argument that our "quest for cool" shapes modern culture and the global economy Like it or not, we live in an age of conspicuous consumption. In a world of brand names, many of us judge ourselves and others by the products we own. Teenagers broadcast their brand allegiances ov...
Основен автор: | Quartz, Steven. |
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Други автори: | Asp, Anette, 1976- |
Формат: | Книга |
Език: | English |
Публикувано: |
New York :
Farrar, Straus and Giroux,
[2015]
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Предмети: | |
Онлайн достъп: |
Cover image |
Съдържание:
- The consumption mystery
- The three consumers within
- Cool on the brain
- Consumer evolution
- Status seeking and the rebel instinct
- Darwin goes shopping
- Rebel cool
- DotCool.