Sun Tzu and the art of business six strategic principles for managers /
| Основен автор: | McNeilly, Mark. |
|---|---|
| Автор-организации: | ebrary, Inc. |
| Формат: | Електронен |
| Език: | English |
| Публикувано: |
New York :
Oxford University Press,
2012.
|
| Издание: | Rev. ed. |
| Предмети: | |
| Онлайн достъп: |
An electronic book accessible through the World Wide Web; click to view |
Съдържание:
- Win all without fighting: capturing your market without destroying it
- Avoid strength, attack weakness: striking where they least expect it
- Deception and foreknowledge: maximizing the power of market information
- Speed and preparation: moving swiftly to overcome your competitors
- Shape your opponent: employing strategy to master the competition
- Character-based leadership: providing effective leadership in turbulent times
- Putting the art of business into practice.