Ad women : how they impact what we need, want, and buy /
Most of the workers in advertising, the media, retail, and fashion are women. Holding key marketing and advertising positions, women shape the basic promotional appeal of almost every consumer product in America. How did the advertising business go from a handful of women in a man's world to wo...
| Основен автор: | Sivulka, Juliann. |
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| Формат: | Книга |
| Език: | English |
| Публикувано: |
Amherst, N.Y. :
Prometheus Books,
2009.
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| Предмети: | |
| Онлайн достъп: |
Table of contents |
| Подобни документи: |
Online version::
Ad women. |
| Онлайн достъп от Библиотека ”Паница” на Американския университет в България: |
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| Провери в Paniza Library, AUBG | Сигнатура: |
HF5813.U6 S54 2009 |
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