Managing brand equity : capitalizing on the value of a brand name /
| Основен автор: | Aaker, David A. |
|---|---|
| Формат: | Книга |
| Език: | English |
| Публикувано: |
New York : Toronto : New York :
Free Press ; Maxwell Macmillan Canada ; Maxwell Macmillan International,
©1991.
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| Предмети: | |
| Онлайн достъп: |
Sample text Table of contents Table of contents Contributor biographical information Publisher description |
| Подобни документи: |
Online version::
Managing brand equity. |
| Физически характеристики: |
xiii, 299 pages : illustrations ; 24 cm |
|---|---|
| Библиография: |
Includes bibliographical references (pages 277-287) and index. |
| ISBN: |
0029001013 9780029001011 |