Media and communication research methods : an introduction to qualitative and quantitative approaches /
| Основен автор: | Berger, Arthur Asa, 1933- |
|---|---|
| Формат: | Книга |
| Език: | English |
| Публикувано: |
Thousand Oaks, Calif. :
Sage Publications,
2000.
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| Предмети: | |
| Онлайн достъп: |
Table of contents Publisher description |
| Подобни документи: |
Online version::
Media and communication research methods. Online version:: Media and communication research methods. |
Съдържание:
- Part I. Getting started. What is research?
- Library searches. Part II. Methods of textual analysis. Semiotic analysis
- Rhetorical analysis
- Ideological criticism
- Psychoanalytic criticism. Part III. Qualitative research methods. Interviews
- Historical analysis
- Ethnomethodological research
- Participant observation. Part IV. Quantitative research methods. Content analysis
- Surveys
- Experiments
- A primer on descriptive statistics. Part V. Putting it all together. Nineteen common thinking errors to avoid
- Writing research reports.