Communicating strategy /
Phil Jones' Communicating Strategy is designed to help you communicate your organization's strategy in a compelling and effective way, and dramatically improve implementation and the resulting outcomes. It provides a clear framework for building a communication plan as well as practical in...
| Основен автор: | Jones, Phil, 1958 August 21- |
|---|---|
| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
Aldershot ; Burlington, VT :
Gower,
℗♭2008.
|
| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=269338 |
| Подобни документи: |
Print version::
Communicating strategy. |
Съдържание:
- Cover; Contents; List of Figures; List of Tables; Preface; Chapter 1 They Don't Get the Strategy; Chapter 2 Ten Heresies; Chapter 3 Communicate What, to Whom and Why?; Chapter 4 Understanding and Motivating Change; Chapter 5 What's in it for ...?; Chapter 6 Developing the Story of the Strategy; Chapter 7 Let Me Tell You a Story; Chapter 8 The Aligned Management Team; Chapter 9 The Handcuffed Organization; Chapter 10 Developing Your Communcations Strategy and Plan; Chapter 11 Final Thoughts; Appendix: The Channels: Communicating the Message; Index.