Start-up : a practice based guide for new venture creation /
"This book is ideal for students who are looking to start their own business - either as part of a taught module or as a chosen career path on leaving university. It covers all the basic business processes an entrepreneur needs to consider when starting a new venture, and provides cases illustr...
| Основен автор: | Hill, Inge. |
|---|---|
| Формат: | Книга |
| Език: | English |
| Публикувано: |
London ; New York, NY :
Palgrave,
2016.
|
| Предмети: |
Съдържание:
- Machine generated contents note:
- 1. Enterprise and individuals in society and economy
- 2. Personal career paths and motives to start an enterprise
- 3. Which idea is a business opportunity for you?
- 4. Scanning the environment
- researching the industry
- 5. Finding or creating a market?
- 6. Operational design and set up
- 7. Business modelling that fits
- 8. Legal issues and Governance
- 9. Where is the money?
- 10. Show me the money
- Financial planning and pricing
- 11. Opportunity modelling
- 12. Business planning and Start-up
- launch
- 13. Marketing planning and implementation
- 14. Public Relations and sales
- 15. Getting up and running
- 16. Just started
- risky?.