Managerial economics : markets and the firm /
| Основен автор: | Boyes, William J. |
|---|---|
| Формат: | Книга |
| Език: | English |
| Публикувано: |
Mason, Ohio :
South-Western/Cengage Learning,
2012.
|
| Издание: | 2nd ed. |
| Предмети: |
Съдържание:
- Economics and management
- The power of markets and the wealth of nations
- Spontaneous order, markets, and market failure
- Spontaneous order and the firm
- Organization of the firm
- Market failures and incentive issues inside the firm
- When other firms don't respond
- When other firms react
- The entrepreneur and the market process
- Strategies with respect to government
- What should the firm do?
- Demand and revenue management
- Costs
- The mechanics of profit maximization
- Pricing
- The knowledge economy
- The corporate form and the cost of capital
- Internal markets
- Measuring economic profit
- The firm in a national and a global setting
- Strategy myths
- cases.