The impact of digital shopping channels on multi-channel marketing and attribution in the changing retail landscape /
| Други автори: | Yang, Kiseol, (Editor) |
|---|---|
| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
[Bradford, England] :
Emerald,
2015.
|
| Серия: |
Journal of Research in Interactive Marketing,
Volume 9, Issue 2 |
| Предмети: | |
| Онлайн достъп: |
An electronic book accessible through the World Wide Web; click to view |
| Подобни документи: |
Print version::
Impact of digital shopping channels on multi-channel marketing and attribution in the changing retail landscape. |
| Физически характеристики: |
1 online resource (81 pages) : illustrations, tables. |
|---|---|
| Библиография: |
Includes bibliographical references at the end of each chapters. |
| ISBN: |
9781785604133 (e-book) |
| ISSN: |
2040-7122 ; 2040-7122 |